Your Buyers Already Have
a Stack.
The Question Is Where You Fit.
I help MarTech SaaS founders understand how agencies and practitioners actually evaluate new tools — and what it takes to earn a place in a workflow they have already built around other products.
I Have Worked Inside
the Products Your Buyers Use.
My background includes hands-on roles inside Leadpages, ClickFunnels, Drip, MarketPlan.io, ConversionFly, and ConvertPages — as well as experience working with and inside marketing agencies.
I also run Funnel Architects, a community of 3,500+ marketing practitioners. That gives me a direct line into how practitioners evaluate, adopt, and talk about the tools they use — including the tools your product competes with.
That combination positions me to help SaaS founders understand what practitioners actually need, what they resist, and what would make them choose a new tool over what they already have.
How I Think About MarTech & Adoption
Your Product Lives in a Stack
Agencies and practitioners are not evaluating your product in isolation. They are evaluating it against what they are already using, what their clients expect, and what fits inside a workflow they have spent years building. Understanding that stack context is not optional — it is the starting point for any serious go-to-market conversation.
Adoption Is a Behavior Problem, Not a Features Problem
Most MarTech products that struggle with adoption are not struggling because the product is bad. They are struggling because the product has not been positioned in a way that makes the behavior change feel obvious and low-risk. I help founders see the adoption barrier for what it actually is.
AI Is Changing the Stack Your Buyers Use
AI tools are being added to agency and practitioner workflows faster than most MarTech companies are adjusting their positioning. That creates real risk for products that have not thought clearly about where they fit in an AI-augmented stack — and real opportunity for those that have.
Inside Experience Changes the Conversation
My background inside Leadpages, ClickFunnels, Drip, MarketPlan.io, ConversionFly, and ConvertPages — combined with running a community of 3,500+ practitioners — gives me a practical understanding of how the buyer side of this market actually thinks. That is not a perspective you can get from a framework.
AI Is Reshaping the Practitioner Stack.
AI tools are being adopted into agency and practitioner workflows faster than most MarTech companies are adjusting their positioning. Practitioners are building new workflows around AI-native tools, and many legacy MarTech products are finding themselves displaced — not because they are bad, but because they have not made a clear case for where they fit in the new stack.
I help MarTech SaaS founders think clearly about how AI is changing their buyers' workflows — and what that means for positioning, messaging, and go-to-market strategy before the window to act closes.
The question is not whether AI is relevant. The question is whether your product's positioning accounts for it.
Want to Understand Where
Your Product Fits in the Stack?
Tell me about your product and the buyer you are trying to reach. If it looks like I may be a good fit, I will let you know the best next step.
Work With Me