August 2, 2025 · 7 min read
Strategic Advisor · MarTech Practitioner Adoption
Your Next MoveShouldn't BeA Guess.
The practitioner and agency adoption problem is one of the most persistent challenges in MarTech — and most advisors have only been on one side of it. I have been on both. That changes the quality of the answer.
Tell me about your product and where adoption is stalling. If I believe I can help, I will let you know the best next step.
Platforms & Brands I've Worked With
My Approach
An Unsolved Problem
Needs the Right Perspective.
The practitioner and agency adoption problem has been discussed in MarTech for years. Founders build products that practitioners should love — and then watch those same practitioners not integrate them, not champion them internally, and not recommend them to clients.
Most advisors approach this from one angle: either they understand the vendor side, or they understand the practitioner side. Very few have lived both. That gap in perspective is why the problem keeps recurring.
I have worked inside MarTech platforms, inside agencies, and as a practitioner. I have seen the adoption problem from every seat at the table. That combination is rare — and it is what makes the diagnosis different.
I begin every engagement by understanding the full picture — before recommending anything.
Strategic Clarity
Most Advisors Know
One Side of the Table.
A consultant who has only worked on the vendor side understands product and positioning — but not how an agency owner actually evaluates a new tool, or what makes a practitioner champion it internally versus quietly stop using it.
A practitioner who advises on tool selection understands the buyer experience — but not the go-to-market decisions, the messaging trade-offs, or the adoption mechanics that a founder can actually change.
I have been both. That is not a minor distinction — it is the difference between a diagnosis that sounds right and one that actually is.
Experience & Perspective
Vendor Side. Agency Side.
Practitioner Side.
I started in tech support at ClickFunnels and worked my way into consulting. I have since consulted with Leadpages, Drip, MarketPlan.io, ConversionFly, ConvertPages, and others. I have also worked inside agencies and freelanced as a practitioner.
That is not a resume bullet. It is the reason I can tell a MarTech founder exactly how their target buyer thinks — because I have been that buyer, worked alongside that buyer, and built tools for that buyer.
I also run Funnel Architects, a community of 3,500+ marketing practitioners. That community is a direct line into how practitioners evaluate, talk about, and decide to adopt the tools they use.
Technology & AI
The Adoption Problem
Has a Specific Shape.
Practitioners get positive feedback from practitioners who try the product — and then watch those same practitioners not integrate it into their workflow, not recommend it to clients, and not renew when the billing cycle comes around.
The problem is rarely the product. It is usually a combination of positioning mismatch, activation failure, and a misunderstanding of how practitioners actually make adoption decisions — which is different from how founders assume they do.
I know what that gap looks like from the inside. I have been on both sides of it — and that is what makes the diagnosis actionable rather than theoretical.
From Insight to Action
From Diagnosis to
A Practical Path Forward.
Once the adoption problem is properly diagnosed, the path forward becomes much clearer.
That may mean a repositioning direction, a go-to-market adjustment, a change in how the product is introduced to practitioners, a different approach to the agency channel, or a combination of moves that address the specific gap.
I help founders move from "we know something is wrong" to a clear, prioritized recommendation they can act on — grounded in how practitioners and agencies actually make decisions.
The right recommendation should not create more complexity. It should make the next move obvious.
"The practitioner adoption problem is not a mystery. It is a diagnosis problem. Most founders are solving the wrong version of it."
— Christopher Gaudreau
How I Work
The Growth
Leverage Method
I do not believe in prescribing a go-to-market approach before understanding what is actually happening. Every engagement starts with a clear-eyed look at the situation before any recommendation is made.
01
Discover
I start by looking at the full picture — how your product is positioned, how your target buyers currently discover and evaluate tools like yours, how your sales motion works, and where the friction is. Most SaaS companies have more going on beneath the surface than they realize, and I want to understand all of it before making any recommendations.
02
Diagnose
Once I understand what is happening, I identify the positioning gaps, go-to-market misalignments, and adoption barriers that are limiting traction. I separate the noise from what actually matters so you are not investing in execution before the strategy is sound.
03
Prioritize
Not every change is worth the same effort. I rank the opportunities by impact and feasibility so you know exactly where to focus first. The goal is to find the adjustments that create the greatest traction with the least wasted motion.
04
Recommend
With a clear picture of the situation, I deliver a practical recommendation. This may be a repositioning direction, a go-to-market adjustment, a channel or messaging change, or a plan for how to approach the agency and practitioner market differently — grounded in what your product and market actually require, not a preset playbook.
05
Support
Clarity is the beginning, not the end. Depending on the engagement, I may continue as an ongoing advisor — helping your team stay focused, evaluate new decisions, and ensure that the strategic direction translates into real traction with the right buyers.
Background
Inside Experience on Both Sides
of the MarTech Equation.
My professional background includes hands-on roles inside marketing technology companies — Leadpages, ClickFunnels, Drip, MarketPlan.io, ConversionFly, and ConvertPages — as well as experience working with and inside marketing agencies.
That combination gives me a perspective that is genuinely rare: I understand how the agencies and practitioners who are your target buyers actually think about adopting new tools, what makes them stay, and what makes them leave. Most go-to-market advisors know one side of that equation. I have worked inside both.
I am also the founder of Funnel Architects, a community for marketing practitioners who are done executing other people's plans and ready to design their own. That community gives me a direct line into how practitioners evaluate, adopt, and talk about the tools they use.
Strategic AdvisoryMarketing TechnologyBusiness GrowthCRM SystemsAutomationAI ToolsDigital StrategyAgency Experience
The Bridge
Why the Answer Requires
Someone Who Has Been Both.
There is no shortage of go-to-market advisors, positioning consultants, or growth strategists in the SaaS world. What is rare is someone who has worked inside the MarTech platforms that practitioners use, worked inside the agencies that evaluate and adopt those platforms, and built a community of 3,500+ practitioners who use these tools every day.
That combination is what makes the diagnosis different. Not just "here is a framework for practitioner adoption" — but a specific, grounded read on what is actually happening with your product in the market, based on direct experience from every angle.
"Diagnosis must always come before prescription."
— Christopher Gaudreau · Strategic Advisor
What Clients Say
What Clients and Colleagues
Have Said
Josh Braaten
CEO, Brand Data
Tyler W.
SaaS Founder
Greg Rollett
CEO, Ambitious.com
Efficiency & Productivity
"I've had Chris help me with 3 projects and the estimated time saving for me will amount to multiple 5, possibly six figures this year alone."
Stephen Craven
CEO · Clicks Into Customers
Practical Implementation
"I hired Chris to manage the process on a regular basis. I was impressed with his communication and the effort to create systems to remain efficient from beginning to end. I strongly recommend Chris to enhance your marketing efforts."
Michelle Ngome
CEO · Line 25 Consulting
Marketing Technology
"Chris helped me to flesh out a lead generation system that included a load of onboarding emails. His understanding of online lead generation is second to none. He just gets it — especially the tricky part of mixing and matching the tech to get you your desired results."
AL
Alexia Leachman
Client · LinkedIn Recommendation
Strategic Thinking
"We were very appreciative receiving Chris' help and insight as our startup was growing to be an established SaaS company and we would happily recommend him to lead up the marketing front for those who are in the online marketing space."
Tyler W.
SaaS Founder
Business Growth
"Christopher has helped me change my business from the inside out. I went from working with small local businesses to remote clients that pay much more. He doesn't only provide insight on how to attain these clients, but how to think more clearly about the strategy behind the work."
Steven Werley
CEO · Dekopon Solutions
Digital Strategy
"Christopher outlines a clear and detailed path to acquire clients and delivers a compelling system to get results. I've learned valuable strategies that have helped me grow my consulting business and I highly recommend Christopher for anyone serious about building a more strategic, scalable practice."
Cindy Molchany
CEO · Cindy Molchany
Sales & Conversion
"This is the real deal! Christopher takes a deep dive into the 'real life', 'tried and tested' tactics and techniques... I implemented Christopher's system into my last sales call and I closed the client right there and then. I have already recouped my investment and made a healthy profit... outstanding!"
Ken Kelly
CEO · Conversion Marketer
Funnel Architecture
"Chris has helped me to level up my game as a digital marketing consultant. Chris is the man when it comes to funnel architecture. I managed to 10x my investment when I closed a client using his sales call training. I especially love the business model and project blueprints that have been transposed seamlessly into my business. This stuff is priceless."
Colin Scotland
CEO · Logical Fox Marketing
Character & Work Ethic
"Chris is a consistent student that understands the importance of looking at as many potential issues and solutions from the start of any project. He approaches his work with a strong desire to learn and to do his best. Chris always takes into consideration the importance of knowing what is expected and delivers comprehensive solutions. I strongly recommend Chris for any future work with clients and employers."
Kenneth Cossin
Professor · Full Sail University
Strategic Advisory
"Just a quick shoutout to let you know how much I appreciated the value you provided on our call last month. Thanks to your insights, my team and I launched advisorinbound.com and have landed our first two clients in the financial advisor niche with our new focus. Being a member of the Pro group has lots of awesome benefits, including your sage advice. You are awesome!"
David Baer
Business Consultant · davidbaer.me
Funnel Strategy
"I owe you a thanks Christopher — maybe more. Used this builder to display 4 proposed funnels for a new Do It For Me client pitch and they pulled the trigger. Lots of factors over the past 2 weeks meeting with this but this tool was a great way to professionally illustrate my funnel strategy for their business. Thanks!"
Jacob Ulkus
Co-Founder · Destined To Scale
Consultation
"I just had a paid consultation with Christopher Gaudreau. Chris really helped me to take my Facebook ad campaign funnels from inside my head to get them down on paper in a visual way that can be communicated with prospects, clients, and my team. If you're struggling to map out your funnels I highly recommend jumping on a call with Chris."
Bronson Laureiro
Digital Marketer
Start the Conversation
Ready for a Clearer View
of Your Go-to-Market?
Tell me about your product, the market you are trying to reach, and where you feel the traction is missing. If it looks like I may be a good fit, I will let you know the best next step.